Blog : Design

Now, this is a sign!

Now, this is a sign!

The house over the road from me is being renovated. It’s happening everywhere at the moment, so there are site boards up and down our street. But none of them are like this one.

This one is beautiful – and I think it demonstrates that Stevens + Waters (whoever they may be!) know what they’re doing.

First, the design. The simplicity is what strikes you. It’s so pared back that it has twice as much presence as it otherwise would.

The font is beautiful: very straightforward, but not “off the shelf”…nicely spaced. Futura? Neutra? Not sure.

The logo is perfect.

The “air” around it makes it look so confident.

….and the detail; my photograph probably doesn’t show it, but the letters and the logo aren’t just printed, they’re die cut, with a backing board to hold those elements (“counters”) that need it.

All of which suggests an appreciation of design and quality that are – no coincidence – relevant to their industry.

But there’s something more going on here, I think.

The simplicity that makes the design work so well is achieved by the fact that there are no contact details: no phone number, no web address. Interesting.

This suggests two things to me: one possibility is that Stevens + Waters have realistic expectations for the amount of work they’ll attract from a site board. It could be that all of their work comes from relationships with architects.

(Something similar happens in my business: we get emails every week from SEO “experts” advising us that our website doesn’t rank on Google. If it’s a polite note, I’ll reply that we actually do a lot of SEO work for our clients. A lot. Our business, though, doesn’t benefit from a “page one ranking”. Marketers don’t look for advertising agencies that way. Ours certainly don’t. All of our new clients come from prior relationships or recommendations.)

The other possibility is that someone at Stevens + Waters – or at their design agency – understands how search works these days. We don’t type urls into search bars any more, we just type in the name. Simple.

Whatever the reasoning, it’s a great result, and hopefully a sign (sorry) of things to come.

Bravo Stevens + Waters!

20 Years in 20 Seconds

HBT celebrates 20 years in the biz this week!
What a ride its been! We couldn’t have done it without our amazing clients and exceptional team.
20 years in 20 seconds – Enjoy!
#2decades #adgameisstrong #HBT #Advertising
Quintessential Australian coastline… In the CBD.

Quintessential Australian coastline… In the CBD.

For the past five years, our client Dulux has been partnering with Surf Life Saving Australia.

The alignment has seen teams of painters and communities across Australia set out to paint every surf life saving club in the country with its long-lasting and weather resistant exterior paint, Dulux Weathershield.

Australia’s surf life saving clubs are exposed to some of the harshest weather conditions, from storms and saltwater to searing sunshine. Weathershield’s ability to withstand these elements is testament to the products’ toughness and durability. Not to mention Australia’s surf life saving clubs are highly deserving of a little TLC.

As part of the campaign, Dulux recently partnered with Apparition Media, to paint a 28.5m long mural at Melbourne Central in Melbourne’s CBD. HBT suggested the mural highlight the extreme weather both Australia’s surf life saving clubs, and Dulux’s Weathershield paint, face on a daily basis.

We think the results speak for themselves.

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Head to Melbourne Central before Sunday 6 March to see some quintessential Australian coastline, without having to leave the city.

Is that really you?

Is that really you?

Our website has a new look. View our recent work, meet the team or treat yourself to a game of Space Invaders. It’s all on the new HBT site.

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New Dulux Accredited Painters!

New Dulux Accredited Painters!

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A great project from Dulux! Logo design, collateral, uniforms, web design, EDM
…and this charming 15” TVC (which, you’ll note, features the new logo throughout!)

The complete package.

Read More

Unique fingerprint inspires winning app design

Unique fingerprint inspires winning app design

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Did you know wood possesses qualities that are almost as unique as fingerprints? It was this insight that led HBT to create an app which received two awards in the Design 100 2015 App Design Awards, announced this week.

Australia’s most innovative woodcare brand, Intergrain, tasked HBT with creating an app that catered to both the design professional and the DIY ace, by taking the guesswork out of timber related projects.

To bring this to life, we collaborated with our digital team to create innovative Visualiser technology, which is a key factor to why the Intergrain Timber Finishes app is so different to anything else on the market.

The technology allows users to preview how a finish will appear on any timber surface – before even starting a project, completely revolutionising the whole selection process.Not dissimilar to choosing a paint colour, people have a finish and a look in mind before they start a project. But unlike paint, there are endless possibilities and variances involved in timber products, which determine what the final end result will look like.

The Intergrain Timber Finishes app takes all these factors into consideration to deliver an incredibly accurate visual – whether interior or exterior, clears, stains or oils – the user will feel confident that they’ll be able to achieve their desired look.

Read more about this award-winning app here.

A creative response to an urgent issue

A creative response to an urgent issue

Did you know Dementia is Australia’s biggest cause of death after heart disease? This is just one of the startling statistics that began our journey with Alzheimer’s Australia Vic.

Tasked with creating a compelling response to help Australians better understand the facts about dementia, raise awareness of the condition and ensure people understand it is a serious brain disease, we created a series of TVCs that visually represented the deterioration of the brain affected by the condition.

With over half of the population professing that dementia is something they “would rather not think about”, the challenge was to emotionally engage a largely passive and disengaged public.

In both TVCs, the audience is invited into the life of a woman living with dementia. This intimate insight is complemented with a visual analogy reflecting the degenerative nature of the condition, physical deterioration of the brain, and life threatening impact of the disease. Set against this visually confronting context, the key facts are delivered to the audience with maximum impact.

It was important to not shy away from illustrating the harsh realities faced by those who live with dementia – but rather, to focus on them. A visually impactful interpretation of the deteriorating brain was our breakthrough.

The TVCs will be released in the days to come. In the mean time, head on over to Campaign Brief, AdNews, B&T to read more about the campaign and view the videos.

The Dulux Business Overview makeover. When information imitates art.

CoverWith over forty household brands under the parent name, DuluxGroup improves its consumers living and working spaces ‘from the front gate to the back fence’. Representing colossal amounts of statistical information in their business overview was no easy task, but doing so in an interesting and engaging way was the real challenge at hand. Making statistics beautiful – that’s an accomplishment we’re proud of.

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Reap the rewards of an up-cycling journey with Feast Watson

Yesterday our client Feast Watson offered those with a keen eye for design the chance to bid for their favourite ‘designer reloved creation’ on eBay.
The Feast Watson Re-Love Project has followed the up-cycling or ‘re-love’ journey of Australian designers including Mark Tuckey. Using a range of Feast Watson woodcare products, these designers have transformed a worn piece of timber furniture into a stunning, unique statement piece.

The highest bidders on the close date (17 July 2015) will be the lucky recipients of a one-of-a-kind Re-loved piece of furniture. And to make the victory even sweeter, all funds raised from the eight auctions will be donated to The Salvos.

Visit feastwatson.com.au or @feast_watson to learn more about how you can get a live feed of the auctions. Happy bidding!