Infosys has shared its market study titled, ‘CMO and C-Suite: The DNA of Partnership.’ This latest research by the Infosys Knowledge Institute focuses on how the pandemic has influenced CMO and CIO roles to converge and digitally transform multiple dimensions within an enterprise.
Read the full article
Thanks to Covid-19, e-commerce and digital marketing have just become much more important to many, many businesses.
And it happens that we’re very good at both.
Time to get the word out!
After the fiasco that was the Pepsi/Jenner attempt at a message of social inclusion and tolerance, it’s too easy to assume that big marketers shouldn’t even attempt to play in that space.
How timely that Heineken should come along and show us that it can be done, and done really well.
Suck on that, as it were!
There’s enough Trump commentary out there already – we don’t need to add to it.
This is about creativity.
Often, the best ideas are completely lateral.
(As in, “Where did that come from?”)
The trick is to recognise them when you see them, and understand the value they can produce.
Then go for it.
There’s no way we want to fly in the face of the current orthodoxy.
We love the Emperor’s new clothes.
It is, however, always interesting to listen to the contrarians.
We read that Sweden has the lowest rate of smoking in the world. Only 11% of adults smoke.
(Having said that, roughly 20% of people use snus, which is like chewing tobacco.)
So, a very low smoking rate – maybe because of initiatives like this one.
This is inventive, newsworthy stuff. It will “keep the pressure on” – keep the issue current.
Will it drive further dramatic change? Probably not.
But we think it’s persuasive in a subtler way.
Smokers will enjoy being reminded that they should give up.
…and that makes a nice change.
The most consistently underrated tech giant is about to do it again.
A supermarket with no queues. Just grab and go.
(And then there’s the data it generates, of course….)
Augmented reality can add a who new layer to brands’ consumer relationships.
First in, best dressed.
This is a terrific spot.
It’s a great example of how a constraint in the brief can lead to a great idea. Which is so often the case: it’s a fallacy that the best briefs are wide open, with no limits. Far better to be able to focus your creative energies within a defined area. The constraints often form the bass of the idea itself.
As this spot very ably demonstrates.
Our website has a new look. View our recent work, meet the team or treat yourself to a game of Space Invaders. It’s all on the new HBT site.