“Packaging is critical as it’s the identity of what you’re trying to sell” – Michael Berry
HBT’s Creative Director, Michael Berry and Wallaby’s CEO, Paul Owies talk packaging, branding and reinventing the wheel in this interview featured in Marketing Magazine.
Our good friend, Paul Owies, has returned to the food business. He decided he wanted to make the best tasting healthy snack you can buy – no small aspiration. Having tasted quite of few of them, from the early stages of development through to the final product, we’re sure he’s succeeded. Superfoodie ticks all of the boxes. We helped Paul with naming and packaging design, and we’re looking forward to helping him to get the word out too.
Check out Sorbent’s beautiful new pack designs and enter for your chance to WIN Sorbent’s $10,000 Freedom Makeover* on Facebook.
Enter here: facebook.com/sorbent_makeover