Creative / Digital
HBK is a truly blended communications agency.
We take creative work much more seriously than digital agencies. It’s in our DNA.
And we do digital strategy and implementation that’s streets head of traditional agencies.
Which means we can make them work together the way they should.
More cohesively, more efficiently and more effectively.
Very, very often, creativity in our business is putting together two things which haven’t been together before. Together they create a lot more impact than either of them would on their own. Here’s a perfect illustration of it: a world record sprint and an annual report. How on earth do they work together? Here, somehow,…
This could be the standard-setter for 2018. Prepare to reach discreetly for the tissues, then rush out for a block of Cadbuy’s.
Creativity can be hard to dissect. This article illuminates one particular aspect of it very well: the appeal of a “process”, something designed to guarantee an outcome which, in truth, can’t be guaranteed, i.e. the inherently unpredictable nature of ideas.
You don’t have to be a skier – this is one of the best 4 minutes of film we’ve ever seen. A great idea, perfect execution. Take the time to enjoy it.. Then hurry into a North Face store!
We’re not sure if it’s a great ad for NY Bakery, but it’s a great ad for New York! Take us there – right now!
