HBK (formerly HBT) is a creative/digital business that lives and breathes our clients’ results. Our greatest successes are their successes – an approach that has produced a more substantial culture and long lasting client relationships.

 

We believe that changing consumer behaviour requires genuine integration: the right message, delivered consistently across all platforms. As a result, all of our work is produced in-house.

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Recent Work
All Branding Digital Outdoor Packaging Print TVC
A2 Milk – Believe in better campaign

A2 Milk – Believe in better campaign

Outdoor / TVC View Project
Cabot’s Timber Finishes

Cabot’s Timber Finishes

Digital / Outdoor / Print / TVC View Project
Sorbent – Always soft, always strong

Sorbent – Always soft, always strong

Branding / Digital / Packaging / TVC View Project
Superfoodie

Superfoodie

Branding / Digital / Packaging / Print View Project
PACKAGING
BLOG
What music can do.
Film / Music / Video

What music can do.

August 28, 2018
Here’s what creativity is
Creativity

Here’s what creativity is

Very, very often, creativity in our business is putting together two things which haven’t been together before. Together they create a lot more impact than either of them would on their own. Here’s a perfect illustration of it: a world record sprint and an annual report. How on earth do they work together? Here, somehow,…

April 16, 2018
Credit where it’s due.
Advertising / Branding / Creativity / Provocation

Credit where it’s due.

This could be the standard-setter for 2018. Prepare to reach discreetly for the tissues, then rush out for a block of Cadbuy’s.

January 15, 2018
On creativity
Creativity

On creativity

Creativity can be hard to dissect. This article illuminates one particular aspect of it very well: the appeal of a “process”, something designed to guarantee an outcome which, in truth, can’t be guaranteed, i.e. the inherently unpredictable nature of ideas.

November 13, 2017
Great, great work.
Creativity / Design

Great, great work.

You don’t have to be a skier – this is one of the best 4 minutes of film we’ve ever seen. A great idea, perfect execution. Take the time to enjoy it.. Then hurry into a North Face store!

November 1, 2017
New York Bakery
Branding

New York Bakery

We’re not sure if it’s a great ad for NY Bakery, but it’s a great ad for New York! Take us there – right now!

September 26, 2017
CREMORNE