Alzheimers Australia (Vic.)
Alzheimer’s Attacks
Various forms of dementia – of which Alzheimer’s disease is by far the most common – are seriously underestimated by our government, our philanthropic community and the community in general. This spot, the first of two we produced, tells it like it is, dramatizing the effects of the disease and its cost to our society. It will be an important tool in giving Alzheimer’s disease the priority it deserves.