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STIHL Digital Marketing
In managing almost 500 STIHL dealers nationally, each with their own website (optimised for local and brand search), we can ensure a consumer's search delivers them to a product specific landing page - relevant to their search which is assembled on the fly, directing their inquiry straight to their local dealer for a conversion. It takes multiple steps out of the process, translates to measurable and ever increasing results.HBK manages a range of digital services on behalf of STIHL Australia, from strategic consulting and auditing, through to implementation, web/application development and digital marketing management across all major channels.
The STIHL dealer marketing program serves dynamic, relevant ads/content across all appropriate digital marketing channels.
The consumer journey streamlines the consideration to conversion process by connecting timely digital ads to the relevant product information on their nearest STIHL dealer site.
- 500 dealers managed
- 2,000+ live ads created, monitored and optimised
- Budget structured dynamically to ensure maximum conversion based on marketing location, content response patterns
