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HBK manages a range of digital services on behalf of STIHL Australia, from strategic consulting and auditing, through to implementation, web/application development and digital marketing management across all major channels.
The STIHL dealer marketing program serves dynamic, relevant ads/content across all appropriate digital marketing channels.
The consumer journey streamlines the consideration to conversion process by connecting timely digital ads to the relevant product information on their nearest STIHL dealer site.
- 500 dealers managed
- 2,000+ live ads created, monitored and optimised
- Budget structured dynamically to ensure maximum conversion based on marketing location, content response patterns